About three weeks ago, Microsoft was granted a new patent with the name Web Spam Classification Using Query Dependent Data. Although this patent application was filed by Microsoft, all major search engines probably use similar methods to classify web pages.

How do search engines analyze web pages?
Search engines look at a number of elements that can [...]

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Last month, Google published an official statement about linking out to other websites. Some webmasters still think that linking to other websites might have a negative effect on their Google rankings. That is not the case.

Links to other websites can have a positive effect on your website if you link to the right websites. Here’s [...]

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If you want your website to be indexed by search engines, it is important that your site has a good link architecture. The link architecture of your website is the method that you use to link from your website pages to other pages of your website.

How search engines find the web pages on your website
search [...]

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According to Nielsen/NetRatings, one of the leading Internet and digital media audience information and analysis services, Yahoo is the search engine with the second biggest audience reach.
Audience reach is the percentage of US home and work Internet users estimated to have searched on each site at least once during the month through a web browser [...]

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Nevertheless, we still see many webmasters do it wrong when trying to improve the link popularity of their web site. There are two common mistakes:

The link text should contain your keyword
If your web site doesn’t come up in the top 10 rankings for your most important keyword, chances are that other sites link to you [...]

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