It uses your RSS Feed to post updates in your twitter account mapped in your Feedburner Account. The updates are not real time like the other similar and much popular service called TweetFeed as they both uses the same technology, i.e using the RSS Feed to post and update your twitter account.

There are some options to customize the Tweets, which makes it better than TweetFeed. You can choose to show between “Title Only”, “Title and Body” and “Body Only” for tweet posts. You can also choose to include a Linkback to your post and enable room for retweets. There are option to filter the tweets using a Keyword Filter. There’s more, you have the option to add custom text in your tweets and also can add Hash Tags in the tweets.

Feedburner Autotweet Service

The service uses Google’s new URL Shortening Service, goo.gl. So, we may expect more features like tracking of clicks and visits in future in statistics.

To setup the feature, Login in your Google Feedburner account. Click on the Feed on which you want to enable tweet. Click on the “Publicize” tab and choose “Socialize” from the left sidebar. After adding a Twitter, you can customize the outgoing tweets and then click “Activate”.

Like I said, this is not something new, but it makes life easy to manage the RSS features from a single account.

It’s not possible to get top 10 rankings on Google by focusing on a single strategy. Getting listed on Google requires you to work on all elements of your website. Here are the top 5 factors that influence the position of your website in Google’s search results:

Ranking Factor 1: Website Accessibility
It doesn’t make sense to optimize your web pages if search engines cannot access your web pages:

• Your robots.txt file should allow search engines to visit your web pages. If your robots.txt file contains errors then many search engines won’t list your website.
• The HTML code of your web pages should be error-free and your web server should return the correct response code. The contents of your web pages should be readable to search engine spiders.

Ranking Factor 2: Site Architecture
Google wants to show relevant websites in the search results. Your website shouldn’t be a collection of random web pages. If you want to get top 10 rankings on Google, the pages of your website should be related.

Your web pages should show Google that your website is relevant to a certain topic. All pages of your website should be linked. If possible, web surfers should reach any page of your website with a maximum of three clicks.

The links and the directory structure of your website should make it easy to search engines to categorize the contents of your website.

Ranking Factor 3: Keywords
Choosing the right keywords is one of the most important steps. If you choose the wrong keywords, you won’t succeed with your campaign.

• Optimize different pages of your website for different keyphrases. The more pages of your website you optimize, the better.
• Start with very targeted keyphrases that consists of many words, for example “find inexpensive hotels in brussels“.
• When you have top rankings for these targeted keyphrases, proceed with more general keywords such as “hotels in brussels“.
• When you have top rankings for these keyphrases, you can proceed with very general keywords such as “hotels“.

In general, targeted keywords have a much higher conversion rate than general keywords, i.e. you will get more sales per visitor with “find inexpensive hotels in brussels” than with “hotels”.

Also think about the type of visitor that you attract with a keyword. Are these people interested in information or do they want to buy?

Ranking Factor 4: Content
Your website won’t get high rankings on Google if it only offers articles and affiliate links that can be found on dozens of other websites.

Separate your website from the rest by creating unique and trustworthy content. Write your own articles about the topic of your website, publish them on your own website and make your website a useful resource.

Ranking Factor 5: Links From Other Websites
It is not possible to get high rankings on Google without having links from other websites.

The more links point to your website, the more likely it is that your website gets good positions in Google’s search results. The links to your website should be from trusted websites.

If a web page that links to you is related to your own website then the effect of that link on the search engine rankings of your website is higher than the effect of an unrelated link.

It also helps if social bookmark websites link to your website. If many people bookmark your website on social bookmark sites, then this is a sign that your website might deserve high rankings.

A small error in one element can destroy your effects in all other ranking elements. For that reason, it is important to use the right strategy when optimizing your website.

Well, it’s not entirely inaccurate as almost all Search Engines have some difficulty on indexing web 2.0 elements like javascripts and AJAX.

Matt Cutts tells us how Google is working on indexing those elements and dynamic urls that follows some specific structure.

The video is about 1:21 minutes long and 4.91 MB in size.

What is proxy hijacking?
Proxy hijacking works like this:

1. Google’s web crawler Googlebot visits a website, for example www.theshadyproxy.com.
2. The domain www.theshadyproxy.com does not have any content. Instead of providing its own pages to Googlebot, the proxy scrapes your website in real-time. This is usually done by adding the URL of the other website to the proxy URL: www.theshadyproxy.com/scrape/yourdomain.com
3. Googlebot thinks that the contents of your website are actually the contents of www.theshadyproxy.com.
4. Your website will be removed from the search results and the proxy page will get your old rankings.

How to check if your website has been hijacked
Perform a Google search for a phrase that is unique to your page. You should use a sentence or word combination that only appears on your page and nowhere else on the Internet.

Put the search phrase in quotation marks. For example, if you want to check if there are duplicates of this page, you could search for the following phrase on Google.com:

“Ultimately though, what matters the most to me is control. I have a simple rule of thumb, which is that I don’t put data somewhere that I can’t get it back.”

If there is more than one web page in the search results (your page), examine the other web pages. If some of them are an exact copy of your web page, you might have found a proxy that has hijacked your web page content.

What can you do to protect your website against proxies?
Some people recommend that you should block unknown IP addresses in your server configuration. However, this is very risky. Chances are that you’ll also block Google and other search engines.

If there’s a small error in the blocking code, your website will disappear completely from the search results because search engines won’t be able to index your web pages. There will also be problems when the search engines use new IP addresses for the web crawlers.

For that reason, we recommend that you monitor your website with a service like CopyScape. If you find a proxy server that steals your content, you can block the exact IP address in the .htaccess file of your server.

Google has made great progress in fighting proxy spam in their search results. If you find a proxy server that steals your rankings in Google’s search results, report it to Google. Chances are that this proxy server will disappear from Google’s results.

There are several reasons why search engines do not list websites although they look great and offer quality content:

1. Your Web Pages are Meaningless to Search Engine Spiders
Search engines use simple software programs to visit your web pages. In general, search engine spiders won’t see anything that is displayed in images, Flash elements, JavaScript (except for a few exceptions) and other multimedia formats.

If the main content of your website is displayed in images or Flash then your website can be totally meaningless to search engines. If your website navigation is pure JavaScript then chances are that search engines won’t find the pages of your website.

Your website will look like a single page site although it consists of many different pages.

2. The HTML Code of Your Webpage Contains Major Errors
Most web pages have minor errors in their HTML code. While most search engine spiders can handle minor HTML code errors, some errors can prevent search engine spiders from indexing your web pages.

For example, a tag at the top of your web pages could tell search engine spiders that they have reached the end of the page although the main content of the page has not been indexed yet.

3. The HTML Code of Your Webpages Doesn’t Contain The Right Elements
If you want to get high rankings for certain keywords then these keywords must appear in the right places on your web page. For example, it usually helps to use the keyword in the web page title.

There are many other elements that are important if you want to have high rankings. All of them should be in place if you want to get high rankings.

4. Your Web Server Sends The Wrong Status Codes
Some web servers send wrong status codes to search engine spiders and visitors. When a search engine spider requests a web page from your site then your server sends a response code. This should be the “200 OK” code.

Some servers send a “302 moved” or even a “404 not found” response code to the search engine spiders although the web page can be displayed in a normal web browser.

If your web server sends the wrong response code, search engine spiders will think that the web page doesn’t exist and they won’t index the page.

5. Your robots.txt File Rejects All Search Engine Spiders
If your robots.txt file does not allow search engine spiders to visit your web pages then your website won’t be included in the search results. Some robots.txt file contain errors and search engine spiders are blocked by mistake.

Solution: Check the contents of your robots.txt file. In general, it is not necessary to use a robots.txt file if you don’t want to block certain areas of your website.

Search engine spiders must be able to understand your web pages if you want to get high rankings on Google, Bing and other search engines. The tips above help you to make sure that search engine spiders see what you want them to see.