Google Finds Innovative Ways To Get Cash In The Kitty
Google continues to be on the bleeding edge of online advertising proliferation. Now they have invaded the sacred space of online gaming. Their new technology, dubbed Adsense for Gaming shamelessly inserts video, image or text ads at the beginning, middle and end of levels in an online game.
Currently, Google offers Adsense for Content, Adsense for Feeds, Adsense for Search and Adsense for Mobile content. Adsense contains advertisements advertised by Google and revenue generation on a CPC (Cost Per Click) or CPM (Cost per Mille) basis. The revenue for Adsense for Gaming will be shared by Google and the game Developers.
In the loop are the game developers Konami Corp (as in, the maker of Metal Gear), Playfish Mochimedia, Boonty, Grab, Heavy games, Arcade Town, Cafe.com, Zynga and Demand Media. Google is for once behind the pack, frontrunner’s like Double Fusion, IGA and Massive from Microsoft are already well established in the in-game advertising industry.
Currently there are only three marketers, Sprint, Sony and eSurance. What Google is really looking to do is “reach the new generation of social gamer”, according to their website.
And another revenue generating solution Google has come up with is to offer buyable content on YouTube, Music, Films, TV Shows, Video Games, Books, Concert Tickets and almost every other media related product for sale will be on offer on YouTube. The sales are conducted via Amazon.com, or for music via iTunes, with a revenue sharing model for users who buy products through YouTube.
YouTube consumes a massive portions of the entire bandwidth usage of the Internet itself, and has not been great at generating revenue for Google. The primary mode of revenue from YouTube currently is Adsense.
Google is experimenting with in-video advertising using tickers below the video while it is pulling. After pulling a load of copyrighted content, YouTube is also experimenting with sharing revenues from copied material by using a Video ID technology, that diverts revenue from copied content to the owner of the content.
Hi, I am Abhik and this is my blog Webmaster Resources.
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Thanks for sharing this article ! Nice Article
I use adsense on my blogs, so I know what it’s like to try to make money with it. I have to admit though, ads at the beginning, middle and end is a little overkill.
II’ve seen those ads, one time when the an online game was loading and when I watched a video on YouTube. I think that this only happened this year, right? Anyway, almost everybody is on YouTube, why not take adavantage of that, haha.