13
Feb
Posted by Abhik in Google Adsense
Getting targeted ads is not that difficult as it sounds, but for those who is getting PSA or irrelevant ads its a pain in the back to get over it. irrelevant ads not only decrees Click Through Rate, but also keep away potential visitors.
Adsense sends spider to crawl pages to get keywords for delivering ads on that page, they mainly crawl the meta tags and page content for keywords so, you can take the following actions to get more targeted ads.
- Adding Content : Yes, Content is the king. It not only helps in getting relevant ads but also helpful for SERP. Adding keyword rich contents regularly helps Adsense bot to deliver relevant ads (mind it, I told Keyword Rich content), which means you have to cleverly place the main keywords of your site in your content. For example, if your site is Health related, always insert keywords like “health”, “medicine”. That will do the trick.
- For low content pages : For low content pages, its very difficult to get relevant ads. What you can to here is Section Targeting. It lets you tell adsense bot which section should be targeted for determining the keywords. Its a Adsense approved html code which should be added in your template. For lo content page, wrap your meta tags (only the meta keywords, and description) with this html code. For Example..
<!– google_ad_section_start –>
<meta name=”Description” content=”">
<meta name=”" content=”">
<!– google_ad_section_end –>
You can also tell adsense bot which areas shouldn’t be targeted for delevering ads in case you have a off topic section. Just add a (weight=ignore) after the start. It should look like this.
<!– google_ad_section_start(weight=ignore) –>
Your Page Content
<!– google_ad_section_end –>
Hope that helps.. keep coming back for more tips and tricks.
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on Wednesday, February 13th, 2008 at 12:19 pm and is filed under Google Adsense.
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