Improved Competitive Ad Filter from Adsense

From September 02, 2009, Adsense introduced a new and advanced competitive ad filter mechanism which is proving itself quite helpful to publishers.

Adsense Competitive Ad Filter

Let’s see what they actually are and how are they helping publishers like us.

Faster Filter List Processing:
Earlier, the Competitve Ad Filter was taking about 24 to 48 hours to process URLs in your filter list after you add them. Now, after the update, its likely to take at most 30 minutes to activate. Which means, you can now research with the list faster. You find a MFA or LCPC advertiser, you put the URL in the filter list and after 30 minutes, it’s gone. Its allowing publishers to make quick changes to their list and to keep the sites clean from SPAM ads.

Incleased Filter List with 500 URLs:
You can now add up to 500 URLs in your list. Means, more space for genuine advertisers. Many of us was really running out of limit for filtering sites and this will let us to go for it. Remember, filtering out advertisers may also impact your potential ernings negatively. You must be confident when you put a URL on the list.

The post above gives you a general idea of what you can do with the new features. Its highly recommended that you understand the risk of loosing revenue if handled improperly.