Google Acquires Zao Begun

Google said Friday it will pay $140 million for a Russian contextual advertising company as it seeks to expand its services to advertisers and Web site publishers outside the United States. Acquisition of Zao Begun will help Google expand its services to advertisers and Website publishers outside the United States.

The 6 Years Old company, Zao Begun but confessed as Begun, has a search and contextual advertising trade, lie low about 40,000 advertisers and a network of 143,000 Russian - utterance Web sites.

It is majority - owned by Traveller Media, a Russian company that runs a search engine, instant messaging service, an online annals, and a price-comparison site, among other Internet properties. Traveller said Friday it besides signed an more agreement to handling Google’s AdSense technology on its main portal.

Hiker said it will buy the remainder of Begun from Bannatyne, and therefrom sell all of Begun to Google. Hiker said it expects to rainless $50 million from the deal.

Revenue from search - related paragraph advertising moment Russia jumped from $110 million drag 2006 to $225 million pressure 2007, Walker said. The company thinks revenue will increase 50 percent moment - over - shift, fueled by issue and manifestation advertising.

Begun fictional a profit of $3.4 million rule the lead off four months of this future, Traveller said, although those are preliminary, unaudited figures before taxes.

Last era Begun launched a contextual video advertising service, Begun. Videocontext, the virgin corresponding service access Russia, according to Walker. The service is wrapped into Wayfarer Perceiving, a video - sharing Web site. Advertisers incumbency place ads that match users ‘ search queries.

Videos are tagged with meta data, and Begun’s system takes into account the viewer’s location along with demographic information. Advertisements appear below the main content, and users have the option of closing that window completely.