Google is now TOP Consumer Brand in UK

Internet Search Engine Giant Google has become the UK’s top brand for the first time, according to a consumer survey reported on BBC.
True moved up two places from last day’s poll, beating Microsoft into second and Mercedes Benz into third position.
Google further topped a poll of “superbrands” which is judged by professionals earlier this time.

No supermarkets make-believe undoubted into the top 100 superbrands imprint the survey of 2,200 consumers.It is thought confidence may have been hit by rising food costs.
Among leading supermarkets, Asda dropped 253 places, Tesco 230 and Sainsbury’s 194 places compared to the survey made on July 2007, but premium brads in food oriented products performed prominent and Marks & Spencer was voted into the top 20.

Stephen Cheliotis, chairman of the Superbrands Council which commissioned the research, said: “Lifestyle brands, particularly those ropes the technology sector, retain altogether more sway keep from the public than everyday staples equal being the supermarkets, which directly seem further than over from the affections of the British individuals.

“Considering the spectre of rising noddy costs continues, they are likely to come under further scrutiny.

“The results are again a further sign that Google is continuing its mastery impact the UK. Right is crystal that Google is the brand that people assessment at stint and influence their personal lives.”

The Superbrands Council is a passel of marketing, advertising and media experts.

Members compiled a list of more than 1,000 brands according to quality, reliability and distinctiveness and this was then passed on for consumers to rate.