Long Tail Keywords : Are They worth to Invest Time?
Does it pay to invest your time in long tail keywords?
What are long tail keywords?
Long tail keywords are long and specific keyword phrases that generate little traffic and few conversions each.
Long tail keywords usually consist of several words and they have a low monthly search volume.
Comparison Between Short and Long Tail Keywords
What did the study find out?
Google AdWords advertisers with monthly expenses ranking from $15K to $750K per month were analyzed in the study. All of these advertisers had well managed Google AdWords accounts.
Here are the key findings:
- The importance of long tail keywords varies. For one company, the long tail keywords generated only 8% of the sales. Another company received 83% of its sales through long tail keywords.
- It depends on the product. People search differently for different types of products. For one product group people might use more long tail keywords while they use fewer for another product group.
- The importance of long tail keywords does not depend on the paid search budget.
- Long tail keywords are most important for SKU-based commodity retailers.
- For some Google AdWords advertisers, long tail keywords are critically important. One company in the test generated more than 71% of its revenue from long tail keywords.
How to find long tail keywords?
You can use Google Adwords Keyword Tool. It’s free and most probably the best keyword research tool out in the market. Go to Google Adwords Keyword Tool. Select the “Descriptive words or phrases” at left column and type in your Keywords at the right. One keyword/key phrase per line separated by a like break. Make sure to check the box at “Use synonyms” and Click on “Filter My Results”. Here you should un-check both the boxes where it says “Don’t show ideas for new keywords. I only want to see data about the keywords I entered.” and “Include adult content in my keyword results” (You can do it if you are researching on Adult Keywords).
It will return the keywords along with some suggested long tail keywords along with their estimated search volume. You can then check more details on the keywords by changing the “Choose Columns to Display”.
Long tail keywords are important to all AdWords advertisers. Even the company that received only 8% of its sales through the long tail keywords made a significant amount of money with them. Long tail keywords are an important part in any search engine marketing campaign.
Hi, I am Abhik and this is my blog Webmaster Resources.
I write about Search Engine Optimization (SEO) and Search Engine Marketing (SEM) here and provide tips on how you can make money online..
